Life’s infinite variety has always held an intense fascination for Effi Cohen. Growing up in Israel, one of eight children in a dynamic, vibrant family, Effi was deeply affected by the intensity and diversity of human activity around him. His appreciation for seeing reality from many different perspectives led him to further broaden his horizons, setting off to experience new cultures in the countries of the Far East and South America while still in his teens.

It was while on this extended voyage that Effi was first inspired to use a camera to capture the kaleidoscope of life before him. Taking photos was a perfect means to express the feelings elicited by each new discovery. It was then that Effi decided to make photography his life’s work. Landing in New York and wanting to immerse himself further in his craft, he studied at New York University and the Fashion Institute of Technology.

After first concentrating on the fields of fine art photography and celebrity portraiture, Effi was ultimately drawn to the exhilarating artistic possibilities of fashion photography, having been deeply influenced by the boundless array of style, culture, and attitude on display on the streets of New York. Enamored by the way the shapes and colors of clothes serve to reveal and augment emotions that we all hide deep inside, Effi uses his camera to liberate human expression—both his own and that of his subjects.

Among his more notable clients are Anne Klein, Diesel, Ralph Lauren, Heineken, Target, Levi Strauss & Co. and Black+White, Blue, Flaunt, German GQ, Italian Vogue, Noise, New York Times, Oyster, Seventeen, Surface, Tank, Vibe.